The 2024 Subaru Ascent continues its tradition as a reliable, feature-rich SUV tailored to meet the diverse needs of modern families. Building on Subaru's reputation for durability and safety, the 2024 model introduces several enhancements, making it a compelling choice for those seeking versatility, comfort, and advanced technology in a family-oriented vehicle. With an evolving landscape of automotive innovations and increasing demand for cars that strike a balance between off-road capability and urban comfort, the Ascent positions itself as a leader—not just in its segment but as an overall family adventure partner. This comprehensive exploration aims to dissect the 2024 Subaru Ascent, providing insights rooted in technical analysis, user experience, and industry trends, fostering both trust and expert understanding for prospective buyers and enthusiasts alike.
Key Points
- The 2024 Subaru Ascent integrates advanced safety features, including EyeSight Driver Assist Technology, with improvements tailored for family-centric driving scenarios.
- Enhanced interior ergonomics and cargo capacity make it ideal for multi-day road trips and everyday errands.
- Powertrain options prioritize fuel efficiency without compromising off-road and towing capabilities, appealing to diverse user needs.
- Strategic inclusion of infotainment upgrades and connectivity features support modern digital lifestyles.
- Groundbreaking AWD system and chassis refinement support versatility in varied terrains, aligning with Subaru's legacy of adventure readiness.
Design and Interior: A Blend of Comfort and Practicality

The 2024 Subaru Ascent continues to emphasize its family-oriented design philosophy, with a spacious interior that seamlessly balances comfort and practicality. The cabin boasts high-grade materials, intuitive controls, and flexible seating arrangements capable of accommodating up to eight passengers. The use of premium textiles and soft-touch surfaces amplifies the sense of a cozy yet refined environment, essential for long road trips or daily commutes. Notably, the second-row Captain’s chairs are now more ergonomically contoured, improving rear passenger comfort, a crucial feature during extended journeys.
Cabin technology and connectivity enhancements
Subaru has invested heavily in driver and passenger connectivity, integrating an upgraded 11.6-inch touchscreen infotainment system compatible with Apple CarPlay and Android Auto. This system supports wireless connectivity, minimizing cable clutter and enhancing ease of use. Additionally, rear-seat entertainment options, optional on higher trims, cater to family needs for screen access during travel. Climate control features have also been refined, with separate digital zones for front and rear passengers, facilitating personalized comfort.
| Relevant Category | Substantive Data |
|---|---|
| Seating Capacity | Up to 8 passengers with 60/40 split folding second and third rows |
| Infotainment Screen | 11.6-inch touchscreen, with wireless Apple CarPlay/Android Auto |
| Cargo Volume | 17.8 cubic feet behind third row; expands to 86.5 cubic feet with seats folded |

Performance and Engineering: Balancing Power with Efficiency

The 2024 Subaru Ascent is powered by a turbocharged 2.4-liter four-cylinder Boxer engine, delivering 260 horsepower and 277 lb-ft of torque. This powertrain exemplifies Subaru’s longstanding expertise in boxer engine design, renowned for low center of gravity and inherent balance, contributing to handling stability. Mated with a continuously variable transmission (CVT) optimized for smoothness, the engine offers a refined driving experience while achieving an average fuel economy of approximately 20 mpg city and 26 mpg highway, depending on configuration.
All-Wheel Drive and off-road capabilities
Subaru’s Symmetrical All-Wheel Drive (AWD) system remains central, delivering confident traction on varied terrains. The 2024 model introduces revised chassis geometry and enhancements to ground clearance (now increased to 8.7 inches), facilitating better off-road adventures. Moreover, the X-Mode system with Hill Descent Control allows for progressive control in challenging conditions, making the Ascent a true family SUV for outdoor excursions. The towing capacity is rated at a formidable 5,000 pounds, suitable for trailers, boats, and other recreational equipment.
| Relevant Category | Substantive Data |
|---|---|
| Engine Power | 260 hp @ 5,700 rpm; 277 lb-ft torque |
| Fuel Efficiency | 20 mpg city / 26 mpg highway |
| Ground Clearance | 8.7 inches, an improvement for uneven terrains |
| Towing Capacity | 5,000 pounds with proper trailer hitch setup |
Safety and Driver Assistance Technology
Safety remains paramount in the 2024 Subaru Ascent, featuring comprehensive driver-assistance systems developed under Subaru’s EyeSight suite. The latest iteration includes enhanced adaptive cruise control, lane departure warning, and pre-collision braking, all calibrated for high responsiveness and low false-positive rates. Subaru’s Vision Assist ecosystem complements these technologies with blind-spot monitoring, rear cross-traffic alert, and reverse automatic braking, providing a holistic safety shield adaptable to complex traffic patterns.
Configurability and safety ratings
Advanced safety features are available across multiple trims, with top-tier editions earning high safety ratings from the Insurance Institute for Highway Safety (IIHS) and the National Highway Traffic Safety Administration (NHTSA). The 2024 Subaru Ascent’s robust structural design, with extensive high-strength steel reinforcement, contributes significantly to crashworthiness and durability.
| Relevant Category | Data |
|---|---|
| IIHS Safety Rating | Top Safety Pick+ in 2024 |
| Standard Safety Features | Adaptive Cruise Control, Lane Keep Assist, Pre-Collision Braking, Blind-Spot Detection |
| Collision Data | 5-Star NHTSA Overall Safety Rating |
Market Position and Competitive Analysis
The 2024 Subaru Ascent faces competition from models such as the Toyota Highlander, Honda Pilot, and Ford Explorer. What sets the Ascent apart is its consistent emphasis on ruggedness paired with a comprehensive safety suite, which appeals particularly to outdoor enthusiasts and safety-conscious families. While competitors might offer more powerful top engines or hybrid options, the Subaru’s emphasis on AWD capability, reliability, and safety positions it as a premier value proposition for those prioritizing adventure readiness combined with daily practicality.
Pricing and trims overview
The starting price for the 2024 Subaru Ascent is approximately 35,900, with higher trims such as Touring and Premier scaling up to around 45,000. Each tier introduces additional amenities like premium audio, heated seats, and advanced driver aids, allowing consumers to tailor their vehicle to extent of luxury and technology they desire. This tiered approach fosters broad market accessibility, from budget-conscious families to those wanting extra luxury features.
| Relevant Category | Substantive Data |
|---|---|
| Base Price | $35,900 |
| Top Trims | Premium and Touring, around $43,000-$45,000 |
| Value Proposition | Competitive safety, versatility, and outdoor capability at accessible pricing |
Looking Ahead: The Future of Family SUVs and Subaru’s Role

The trajectory for family SUVs like the Subaru Ascent suggests an increasing focus on hybrid and electrified powertrains, with Subaru actively investing in its e-Subaru initiative aiming for electrification by 2030. For 2024, the Ascent remains primarily combustion-engine driven but incorporates hybrid-friendly architecture options for future models. Additionally, advancements in autonomous driving features and vehicle connectivity point toward a seamless integration of smart technology within family vehicles.
Industry implications and consumer trends
Consumer demand for safer, more sustainable family transportation continues to rise. Subaru’s strategic investments and incremental tech upgrades position it favorably in this landscape. The balance of rugged capability, safety, and technology aligns with broader industry trends emphasizing multi-use, eco-conscious, and connected vehicles that support both urban and outdoor lifestyles.
| Relevant Category | Projected Trends |
|---|---|
| Electrification | Expanding hybrid lineup, aiming for full electrification by 2030 |
| Autonomous Driving | Incremental integration of driver-assist features into mainstream models |
| Connectivity | Enhanced infotainment and telematics for smarter family vehicles |
How does the 2024 Subaru Ascent compare in fuel economy to its competitors?
+The 2024 Subaru Ascent offers an average of 20 mpg city and 26 mpg highway, which is competitive within the mid-size SUV segment. While some competitors like the Toyota Highlander Hybrid can surpass this with hybrid systems reaching around 36 mpg combined, the Ascent provides a solid balance of power and efficiency without hybrid-specific considerations. Its fuel economy is particularly favorable considering its size, all-wheel-drive capabilities, and towing capacity—key factors for families that demand reliability during long trips or outdoor pursuits.
What safety features are standard on the 2024 Subaru Ascent?
+Standard safety features include Subaru’s EyeSight Driver Assist Technology with adaptive cruise control, lane departure and sway warning, pre-collision braking, and reverse automatic braking. Additionally, active safety systems like blind-spot detection, rear cross-traffic alert, and Subaru’s Vehicle Dynamics Control system come standard or are available on higher trims. These collectively make the Ascent a top-rated vehicle for family safety, especially in unpredictable driving environments.
Is the 2024 Subaru Ascent suitable for off-road adventures?
+Absolutely. With an increased ground clearance of 8.7 inches, Subaru’s symmetrical AWD system, and the addition of X-Mode with Hill Descent Control, the 2024 Ascent is well-equipped for off-road and rough terrain. It’s not a dedicated off-road vehicle like a Jeep Wrangler, but for family adventures that include gravel paths, snow-covered roads, or forest trails, it offers impressive capability combined with comfort and safety.